If there’s one thing Ad Nut doesn’t envy about human kind it’s the hyper connected, always-on, modern world that humans live in. Ad Nut wouldn’t trade the relative peace and quiet of living off grid in the remote reaches of the woodland for anything. No phones, no internet, no social media or digital zombies to contend with. Life is simple and with just the bare necessities, plus the odd cashew binge, Ad Nut is content.

 

And so, Unifi, one of Malaysia’s biggest internet providers, has kicked off a nationwide campaign to launch its ‘Unifi’s UniVerse’ offering that includes home internet, mobile, entertainment, and lifestyle solutions that converge into a seamless ecosystem. If that wasn’t enough, they are also offering what they claim to be the fastest WiFi in Malaysia and apparently the World’s no.1 for 5G download speed. 

 

The brand film for the launch of ‘Choose Your UniVerse’ drives home the message that you can choose what you want when you want it, all at the touch of a button: whether it’s mobile, tv, home, or lifestyle. It doesn’t sound like a bad deal, yet the film and the mildly irritating autotune-heavy rap song that accompanies it seem to be aiming for the world record of repeating the word ‘choose’ as many times as possible inside 60 seconds. Needless to say, the message that ‘you can choose’ is made abundantly clear. 

 

While the campaign might appeal to some, it did little to entice this Nut other than to want to run for the woodlands. 

 

CREDITS

 

Client: Unifi

Agency: GREY Malaysia

Film Production: Playhouse Pictures Sdn Bhd

Film Director: Henry Ooi

Executive Producer: Redza Taib

Producer: Stephanie Ng

Director of Photography: SY Chong

First Assistant Director: Azhan (Unn)

Art Director: Chiam & Nick Wong

Editor: Jeff Ho

Post-Production: Meccanica EFX

3D Animation: Meccanica EFX

 

Audio Production: Nacho Usual Collective

Music Composer: Bo Amir

Producer: Sharon Chin

 

 



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