‘MILLIONS’ MAKING MILLIONS

The family drama “How to Make Millions Before Grandma Dies” has become the highest-grossing Thai film of all time in The Philippines, distributor Westec Media claims.

The company, which released the film, does not quantify the receipts or the record. But there is little doubt of the film’s hit status across Asia. It has garnered THB1 billion (approximately $27 million) and achieved 10 million admissions, according to producer GDH559.

In Indonesia, where the film was released on May 15, it attracted 3.5 million admissions and became the highest grossing (non-local) Asian film in the country’s box office history. In Myanmar, following its release on May 31, has also become the highest-grossing Thai film ever recorded. It stands as the highest-grossing Thai film in Singapore, Malaysia and Vietnam.

The heartwarming story follows a teenage university dropout (Putthipong “Billkin” Assaratanakul), who quits his job to care for his ailing grandmother (Usha Seamkhum) to secure a large inheritance. Renowned for his work on “Bad Genius,” this film marks Pat Boonnitipat’s directorial debut in the family drama genre.

The film’s emotional depth has sparked a social phenomenon in Southeast Asia, with audiences flooding social media with tearjerking reactions. The response has been so overwhelming that SM cinemas in the Philippines began providing tissues to moviegoers, a testament to the movie’s profound impact. Currently in its fifth week, “How to Make Millions Before Grandma Dies” continues to draw large crowds, maintaining its strong performance at the box office.

“How to Make Millions Before Grandma Dies” is set to release in Australia and New Zealand on July 18.

COMER COMEBACK

National Theatre and Empire Street Productions announce that “Prima Facie,” the most watched National Theatre Live title to date, will return to U.K. cinemas from Sept. 12. The film is a 2022 recording of Jodie Comer’s one-woman performance of Suzie Miller’s stage play which has been watched by nearly half a million people worldwide.

Directed by Justin Martin (“Stranger Things: The First Shadow”), Comer plays a young, brilliant barrister who has worked her way up from working class origins to be at the top of her game; defending; cross examining and winning.

The play has since become a global phenomenon, adapted into a novel by Miller, with the audiobook narrated by Comer. In Northern Ireland, new protocols have been implemented so that judges must now watch the film as part of their training for sexual assault cases. Comer received Olivier, Tony, WhatsOnStage, Evening Standard Theatre, and The Stage Debut Awards for her performance and the play itself won an Olivier award.

MARKETING

Allied Global Marketing, a marketing agency, has rolled out a dynamic brand experience across the U.K. featuring a 5×3 metre boombox to promote Netflix’s upcoming film, “Beverly Hills Cop: Axel F,” which is set to release on Netflix on July 3.

These retro-styled, interactive boomboxes, located in Edinburgh (June 22), London (June 29 and 30) and Manchester (July 6), play iconic music from the original 1984 “Beverly Hills Cop” film, creating a nostalgic connection between the new movie and the classic 80s hit.

The new film sees Foley back on the beat. After his daughter’s life is threatened, she (Taylour Paige) and Foley team up with a new partner (Joseph Gordon-Levitt) and old pals Billy Rosewood (Judge Reinhold) and John Taggart (John Ashton) to turn up the heat and uncover a conspiracy. It is directed by Mark Molloy from a screenplay written by Will Beall.

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